10/21/04
FOR RELEASE: IMMEDIATE
CONTACT: TAMARA PETTIT
DIRECTOR OF PUBLIC RELATIONS
304-387-8335(OFFICE)304-479-8097(CELL)
CHESTER, WV - A media guide produced by the Public Relations
Department at Mountaineer Casino Racetrack and Resort received
a First Place award from the West Virginia Division of Tourism
for its 2003 “Media Guide.” Tamara Pettit, Mountaineer’s
director of public relations, accepted the “Stars of
The Industry” award for the 92-page, 9X12 publication
which was deemed “best collateral piece” at the
annual Tourism conference at Stonewall Resort.
Pettit served
as Executive Editor of the publication which debuted in July,
2003 prior to the West Virginia Derby. Photography for the
full-color glossy publication
was provided by Mountaineer’s Public Relations photographer Chuck Saus
and Track photographer Ethel Riser. Design and Production was provided by Vance
Wright Adams Associates of Pittsburgh, PA with racing research provided by
Bill Mooney of Lexington, Kentucky.
The publication not only provides media
with comprehensive information about Mountaineer’s racing product, but
provides an overview of the destination resort’s offerings. A timeline
of historic Mountaineer events provides the reader with a look back at the
events which have shaped the racetrack since
it first opened in 1951.
“The media guide has proven to be a valuable tool for those reporters who
are doing stories on Mountaineer as well as an excellent overview for anyone
wanting to familiarize himself/herself with the property and our offerings,” said
Pettit.
The publication was not only mailed to local, regional and national media,
but to racetracks throughout the nation receiving Mountaineer’s simulcast signal.
Members of the West Virginia legislature, governmental officials and community
members also were among those who received the publication. Throughout the year
the publication is made available to media seeking background information on
Mountaineer.
“The publication has been very well received and has proven to be an excellent
informational guide for media as well as a great public relations tool for those
who want to learn more about Mountaineer,” said Pettit who noted that the
2004 media guide was released in August.
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